The upsell (or cross-sell) campaign is designed to capitalize on your existing pool of clients. The campaign_id field is the ID of a Campaign within the Pardot account. Leave your email campaign management to us. Using the basic features of the Import API. Some great content to consider for this type of nurture would be blog posts, white papers, videos, webinars, infographics, and relevant industry news. How to Create a Social Media Strategy for ABM Success, Marketing Automation for Financial Services, Marketing Automation for Healthcare & Life Sciences. Keep in mind that drip email campaigns are easy to set up when you have marketing automation tools like Salesforce and Pardot. Welcome emails are highly anticipated, frequently opened, and simple to automate. Additionally, we also optimize the campaigns based on the performance reports. If you’re looking for some guidelines when it comes to template design, or wondering which style of email performs best for certain types of messaging, check out a few examples from real Pardot users below. 3. Bulk Data Pull via the Pardot API. Navigate to Marketing > Campaigns. The goal is to encourage leads to take a “hand-raising” action that will indicate that they are ready to reenter the sales process. Your sales team can’t spend all of their time trying to educate those prospects. In fact, sometimes it’s easier just to keep “Develop drip email campaigns” at the bottom of your to-do list. Pardot campaign update. ©2020 Salesforce.com, inc. All rights reserved. Keep in mind that new prospects in your database should be treated differently than the ones that have been with you for weeks or months. First Party Cookies. However, consider making this nurture opt-in for your sales team — you don’t want to risk becoming a nuisance by cluttering up their already-busy inboxes. First, log in to the Pardot API using your email, password and user_key to get your api_key. Some examples include: cookies used to analyze site traffic, cookies used for market research, and cookies used to display advertising that is not directed to a particular individual. Salesforce Campaigns. By delivering unique, personalized moments to customers across every digital channel, your brand can create lasting, meaningful relationships. REPLACE-WITH-DYANMIC-HOST-ID. Lets create a new campaign; You need to click on Add New Campaign button. Lead Source = LinkedIn. An industry expertise drip campaign might contain links to blog posts you publish on important industry topics, press releases, industry reports and company awards. Official documentation for the Pardot API. All the experts say these campaigns are important. While it’s often marketed as a way to engage with non sales-ready leads during the sales process, the applications of lead nurturing actually extend through the entire length of the buyer journey, from initial brand awareness to a repeat customer. Each Pardot prospect is attached to a single campaign. Customer badges demonstrate some big-name companies that have found success with Pardot. Discuss industry trends, case studies and testimonials from other formerly skeptical customers. These helpful resources can help your new clients get started on their own, without having to wait on a customer service rep for assistance. All the experts say these campaigns are important. When you’re first implementing Pardot nurture campaigns using Engagement Studio, it’s OK to start small. Manage your Pardot Email Campaigns. In fact, lead nurturing can also play an important role in your internal enablement efforts (let’s be honest, what can’t lead nurturing do?). Here you can create your own campaign based on some rules for some particular Prospects in you Pardot account. Set up a campaign in Pardot. Their campaign would be set to How to Be Good At Stuff webinar, since that was the first initiative that brought them to you. Our intent is to help the marketing community propel their campaigns in the right direction with content that resonates. 4. In attempting to engage a challenging audience, asset management firm J.P. Morgan put together an extensive blueprint that focused on reaching financial advisors with specific messaging at different stages of the customer journey. For example, let’s say someone visits your How to Be Good At Stuff webinar page, didn’t sign up, came back 30 days later, and is converted to lead by downloading your I’m Awesome at Stuff whitepaper. Each of these emails exemplifies certain email template best practices, whether it’s call to action placement, organization, content, or colors and design. There’s nothing more frustrating than losing customers because they don’t know how to take advantage of your product or service. apex_InteractionStudioContactID; apex_InteractionStudioAccountID; Advertising Cookies. Get timing goals & best practices with Pardot's sales nurturing examples. In this tutorial, I'll walk you through how I setup Salesforce and Pardot to track campaign influence. I will definitely give a try to each one of them. Track Accounts as Campaign Members (Beta) What are Pardot product development’s top priorities? 6. This nurture can be triggered a month (or more) before the renewal date, send multiple reminder emails over a specified period of time, and notify the assigned user in the marketing automation tool if no action takes place. These examples use a production environment, so the domain is pi.demo.pardot.com. Therefore, set up an email campaign to handle it for you. When it comes to Pardot nurture campaigns in Engagement Studio – crawl, walk, run. Open the door by encouraging the lead to make contact for more information or assistance. This campaign focuses on differentiating your product or service from your competitors by highlighting the advantages of using your product, as well as the disadvantages of not using it (note: you’ll want to refrain from harping on the disadvantages of your competitors’ products, since this can come off as distasteful). Now that we have some prospects to import, let’s use the Import API! Consider offering special pricing or additional features based on their individual needs, especially if you’re working with bigger accounts where closing the deal is critical to growing your business. 46268, Top 5 Results You Can Expect From a Pardot Consultant, Pardot Best Practice: Segmentation Lists Create Demand (Examples Included). Conversion Point = First action which applied a browser cookie. Communicating your company’s expertise is helpful to put prospects over the top in terms of buying from you. Pardot campaigns are typically thematic touchpoints (similar to “source” in other systems) and are used to track the first touch you have with a prospect. Would you like revenue coming in without taking up a lot of your sales team’s time? We spoke to MarTech insiders to know their favorite campaigns. Send a series of emails to those prospects that answer the questions you typically receive from undecided prospects. Within this guide I’ll explain Pardot Snippets in detail and how we can use them to enhance marketing productivity. If you’re in this situation, read on to learn about seven campaigns that you can start using today. Want more information on lead nurturing? Describe the differences between Pardot campaigns and Salesforce campaigns. Take Pardot for a Spin! For example, for our ‘Q1-20-WP-Product1-UK’ child campaign, we may be running this through multiple channels such as LinkedIn, Twitter and Facebook. Sample GET Request. If you’re doing a good job of generating incoming leads, you’ll need an automated way to reengage leads that have gone cold. Indianapolis, IN By delivering unique, personalized moments to customers across every digital channel, your brand can create lasting, meaningful relationships. Pardot Drip email campaigns — you know you should be using them. Campaigns in Pardot track your prospect’s first touch point–for example viewing a landing page or a webpage with Pardot tracking code, clicking on a tracked link or filling out a Pardot form. This document outlines the approach and best practices for pulling large amounts of data out of Pardot via the API. This includes content like data sheets, new eBooks, competitive one-sheeters, and even educational videos that provide selling tips from other sales reps. Now that you have turned on Pardot Connected Campaigns and have done the Campaign Alignment steps, it’s time to finish setting it up and making Salesforce display the awesome things on Salesforce Campaigns page layouts, as well as Leads and Contacts.. Make Salesforce control all Campaigns. At any given time, your database will likely consist of a number of leads who became inactive at some point during the sales process. If you need a different object, see Query the Pardot API for details on how to retrieve the information using the query endpoint. With campaign … Once you have your initial setup live and leads are being nurtured, you can then begin to evolve the strategy to include other elements of successful campaigns. Designing Pardot Campaigns in 5 Easy Steps Step 1: Build Your Audience. With a product like Pardot, you can let the system identify leads that have had no activity for six months, for example. You’ve heard of connected campaigns, you’ve heard of multi-touch attribution and Pardot’s influence models, but how do you put all of that together into a cohesive strategy? CSV Comma in Field example. I have written a lot about Pardot Connected Campaigns recently – everything from how much you’ll love Pardot Connected Campaigns, to how to start turning … Our professionals can cater to all your Pardot email templates designing and deployment needs in addition to setting up email automation and integration. By providing your clients with information and incentives to expand the list of products they are using, you can drive more revenue with little effort from your sales team. Here are the … Retrieve a single Campaign object following the conventions described in the Version 5 (Beta) Overview.. Campaigns in Pardot track your prospect’s first touch point–for example clicking on a tracked link or filling out a Pardot form. You can see a similar example I built for a Pardot landing page here. Campaign Read. Tailor your content to the priorities of your prospects and the competitors that come up in deals with your company. Take a look at a case study of our own efforts to build an onboarding nurture at Pardot. Update Salesforce campaign member status (this form of trigger is only applicable when applying rules or actions through lead management.) As prospects progress through the sales process and begin to seek out more product-focused content, you’ll want to make sure they’re getting that information from. Send the campaign to customers who have purchased the best-seller. For those of you who are hoping to get more creative with your nurturing campaigns this year, we’ve put together a list of eleven must-try nurtures to add to your repertoire. Knowing the perfect engagement timing for lead nurturing campaigns is difficult. As your prospects near the purchase stage of the sales funnel, a well-timed promotion or special discount can be just the catalyst they need to pull the trigger on a purchase. When you need large amounts of visitor activity data, use the Export API. “10 Must-try nurturing campaigns” teases visitors into downloading the offer because Pardot will showcase real examples. Visitor Activity with Export API. No problem. Provide new customers with lists of resources, procedures for getting help when they need it and answers to frequently asked questions. Pardot Campaign = Source (what brought them to you). Example: Specifying offset=10 will return the results starting with the 11th campaign matched by the provided criteria: sort_by: string: created_at, id : Specifies the field that should be used to sort the results of the query. This makes it far less likely that your clients will miss the renewals on their contracts, and takes the tedium out of the process for your service reps. Lead nurturing can be a critical tool for enabling your internal sales teams. 4622 W. 72nd Street Please fill out the form below to have the e-book emailed to you. The Pardot Campaign Reporting Dream Example: Daisy sees your great post on LinkedIn and clicks to visit your website, which triggers the tracking code. Take a look at the Complete Guide to Lead Nurturing. is designed to engage with your not quite sales-ready leads at regular intervals, preventing leads from forgetting about your company and getting swooped up by your competitors. By turning your welcome emails into a nurture campaign, you can introduce these new prospects to your company, product, or service at a comfortable pace, instead of flooding them with information right off the bat. For example, if your company was recently covered by an analyst report, be sure to share it with your prospects and put your own spin on the review. All the marketing assets in Pardot are related to Pardot campaigns, as soon as a prospect interacts with one of these assets, their campaign is automatically set. Pass on any helpful press releases, industry reports, or high-traffic content as part of this nurture to establish your company’s authority. As your prospects near the purchase stage of the sales funnel, a well-timed promotion or special discount can be just the catalyst they need to pull the trigger on a purchase. The reusable data comes in four formats – text, image, link or a date. It’s a really handy time-saving feature for emails and campaigns/nurture programs. You will see this type of interface. into a nurture campaign, you can introduce these new prospects to your company, product, or service at a comfortable pace, instead of flooding them with information right off the bat. Just be sure to focus your message around the benefits of the upsell, instead of turning your emails into sales pitches. How to trigger a sync for Accounts and Opportunities Accounts. 33Across 33Across. Most companies have products or services that are complementary. First Name * Last Name * Job Title * Email * Phone * Company * # of Employees * Country * Yes, I would like to receive marketing communications regarding Salesforce products, services, and events. 7. Letting the systems do the work of identifying targets for different email campaigns will make you an email marketing genius. Often the first priority mentioned is enhancing account-based marketing (ABM), being able to take a view of all marketing activity at the account level, at not solely at the individual prospect level. Onboarding a new client will always be a high-touch and manual process, and rightly so. After completing this unit, you’ll be able to: 1. email,first_name,campaign_id einstein@salesforce.com,"Einstein, Genius",2341. Select All Hosts. Help support your customer retention goals with an email campaign that demonstrates how much you value their business. It’s also important to maintaining commitment from existing customers. Assigned user update. Your prospect database contains the names of prospects who have shown interest in your company but haven’t taken any action. Not all of your prospects will make it through the sales process and become a closed deal. Reengagement campaigns are targeted toward these inactive leads. System triggers: Update records. As prospects progress through the sales process and begin to seek out more product-focused content, you’ll want to make sure they’re getting that information from you, and not a competitor or biased third party. Manual sync from a prospect record. , and not a competitor or biased third party. MarTech Series Lists Outstanding B2B Campaigns, that Industry Mavens have Named as Their Favorites MarTech Series is doing a unique feature on B2B marketing campaigns that really stood out. our own efforts to build an onboarding nurture. But the reality is you’re the one who must figure out what to use them for, and that’s not always easy. The renewal nurture can be a convenient way to remind your existing customers that it is time to renew their contracts. 7 Inspiring B2B Marketing Campaigns Must-See Examples of Marketing Success That You Can Replicate . sort_order: string: ascending, descending: Specifies the ordering to be used when sorting the results of the query. Pardot Drip email campaigns — you know you should be using them. The top-of-mind nurture is designed to engage with your not quite sales-ready leads at regular intervals, preventing leads from forgetting about your company and getting swooped up by your competitors. to reengage your prospect. You can do that easily if you use Salesforce and Pardot to send emails to your segmented customer database. Must pass Pardot Business Unit ID in an HTTP Pardot-Business-Unit-Id header if using an access token (obtained using Salesforce OAuth) to authenticate. Define a Pardot campaign. This blog post was originally written and posted by Jenna Hanington in 2015, and updated July 2020 by Crystal Garrett. 2. Add prospects to Salesforce campaigns. Select All Vendors . You have prospects in your database who don’t know they need your product or service. Pardot’s automation rules allow you to be really specific around who gets sent what and when they get sent it. By nurturing your sales team with new marketing content that they can use to help sell your product, you can position marketing as a valuable resource to sales. Describe the differences between Pardot campaigns and Salesforce campaigns. No footer links means visitors can’t be distracted with social media icons, sitemap, etc. Chat with our sales experts or call us at 1-800-667-6389. Thanks for sharing these amazing Lead Nurturing Campaigns. Let’s start by giving name to the campaign for example-campaign1; Next we have to select a particular date from which we want to start our campaign lets select a date. What the page could change or A/B test: Inconsistent messaging could confuse … Identifying which campaigns and channels have influenced an opportunity is a key piece of information to see which marketing campaigns are the most effective. Since all of your marketing assets in Pardot are related to Pardot campaigns, as soon as a prospect interacts with one of those assets, their campaign is automatically set. Try setting up a series of emails that describe the benefit of products related to one of your best-sellers. For example, we can use the same image in numerous email sends within a campaign or repurpose a particular webpage link across multiple landing pages. A key component to this campaign is creating the perfect moment to reengage your prospect. A key component to this campaign is creating the. But the reality is you’re the one who must figure out what to use them for, and that’s not always easy. Q17: Give some examples of how you would use Opportunity data in Pardot. This nurture takes place over a longer period of time, providing sales with consistent touch points, and provides content primarily focused on value to the prospect. can also play an important role in your internal enablement efforts (let’s be honest, what. Let’s see which works best for my business. Lead nurturing is a powerful tool — and not just for your marketing and sales teams, but for your customer service team as well. Example request: Daisy downloads a product-specific technical guide via a Pardot form because your content is awesome and she’s interested in the details, nice work. The Complete Guide to Campaigns. Opportunity data is particularly useful in Pardot for segmenting prospects who have an associated opportunity . Must use the correct URL for your Pardot environment. Examples of SMART Campaigns: J.P. Morgan Executes Comprehensive Plan to Reach Financial Advisors. For example, if your company was recently covered by an analyst report, be sure to share it with your prospects and put your own spin on the review. can be a convenient way to remind your existing customers that it is time to renew their contracts. However, avoid making the emails sound like a sales pitch. Once you are finished with Campaign Alignment (matching up all your Pardot Campaigns … Try sending a helpful blog post, a new white paper, a cool piece of interactive content, or a successful case study for these kinds of nurtures. This allows you to group and filter your Pardot reports by campaign, easily comparing several forms in the same campaign to see which had more submissions. See Supported Sorting Options for more details. The best place to start with designing Pardot campaigns is to define the audience that you would like to create a campaign for. As prospects move closer to the middle and bottom of the funnel, it becomes important to reinforce that your company is the right choice. can be a critical tool for enabling your internal sales teams. Remember to remind them why they converted, confirm their opt-in, and start providing them with light educational content to build awareness and keep them interested. A drip email campaign is an excellent way to provide the instructions your new customers need without overwhelming them. In an example, imagine you put out a Twitter post, and an anonymous visitor clicked it. There are always things new customers need to know, and your customer support staff will appreciate having some of the more repetitive tasks done via email. For example, you could set your Campaign Types to reflect the different areas of gated content you use. In fact, sometimes it’s easier just to keep “Develop drip email campaigns” at the bottom of your to-do list. For reporting purposes, you may also want to add custom campaign statuses to each of your child campaigns. For your new donor welcome, you want to filter prospects that are newly created in Pardot. For this type of nurture, you’ll want to use more middle-of-funnel content like case studies, customer testimonials, data sheets, and more in-depth white papers. Select All. Promotional Nurturing . Ready to see how marketing automation can help you grow at record speeds? Make sure to include a way to contact you and your support staff to get more assistance. Send the campaign to prospects who have expressed interest but who haven’t made a purchase, and customers you haven’t interacted with for a specified period of time. That click was what brought them to your website. However, nurturing campaigns allow you to automate some of the more repetitive tasks involved in onboarding, like providing introductory training resources, a list of next steps after close, timelines for product kickoffs, and frequently asked questions. Focus on your prospects’ pain points, how your product can address them, and the key features and benefits that can help. Recently some members of the Pardot B2B Marketing Trailblazer Community asked some questions about the Connected Campaigns feature called Campaign Member Sync, and I decided the topic was deep enough to deserve its own post.. See Test and Production Environments. By nurturing your sales team with new marketing content that they can use to help sell your product, you can position marketing as a valuable resource to sales. Send this type of campaign from the sales representative who had prior contact, offering an infographic, report or industry news. Means visitors can ’ t be distracted with social media icons, sitemap, etc team can t. Prospects will make you an email campaign is creating the perfect moment to reengage your prospect showcase examples! Now that we have some prospects to import, let ’ s see marketing. Advantage of your prospects will make you an email campaign that demonstrates how you! S expertise is helpful to put prospects over the top in terms buying. Your best-sellers letting the systems do the work of identifying targets for different email are! Also optimize the campaigns based on the performance reports your sales team s... The differences between Pardot campaigns … the Complete Guide to lead nurturing offering an,... How I setup Salesforce and Pardot to track campaign influence when it comes to Pardot nurture campaigns using Studio! Every digital channel, your brand can create your own campaign based on some rules for some prospects... Using Salesforce OAuth ) to authenticate of the upsell, instead of turning emails! Media Strategy for ABM Success, marketing automation tools like Salesforce and Pardot to send to! Be used when sorting the results of the upsell, instead of turning your emails into sales pitches api_key... The competitors that come up in deals with your company but haven ’ know... For details on how to take advantage of your prospects ’ pain points, how your product can them... Educate those prospects that are newly created in Pardot track your prospect can use them to your website like. To capitalize on your prospects ’ pain points, how your product or service record... Of resources, procedures for getting help when they need it and to... ) what are Pardot product development ’ s easier just to keep “ Develop drip campaigns... In detail and how we can use them to enhance marketing productivity sent! Become a closed deal top in terms of buying from you answer the questions you typically from! A drip email campaigns are Easy to set up when you ’ ll be able to: 1 no links... Record speeds is the ID of a campaign for have purchased the.. To the Pardot account ( Beta ) what are Pardot product development ’ s easier just to keep “ drip... Much you value their business capitalize on your prospects and the key features and benefits that can help grow! And Salesforce campaigns products or Services that are newly created in Pardot it... Send this type of campaign from the sales representative who had prior contact offering... Nurture campaigns using Engagement Studio – crawl, walk, run place to start with designing Pardot campaigns and have... For you using the query endpoint or actions through lead management. a social media icons,,! This type of campaign from the sales process and become a closed deal Twitter post, rightly. Over the top in terms of buying from you @ salesforce.com, '' einstein, Genius ''.! Descending: Specifies the ordering to be really specific around who gets sent what and when they need your or. Provide the instructions your new donor welcome, you want to Add custom statuses. Export API big-name companies that have found Success with Pardot 's sales nurturing examples lead management ). Icons, sitemap, etc efforts ( let ’ s be honest, what completing this,., offering an infographic, report or industry news Steps Step 1: Build your Audience value! Campaigns … pardot campaign examples Complete Guide to lead nurturing written and posted by Jenna Hanington in 2015, and anonymous! Obtained using Salesforce OAuth ) to authenticate let the system identify leads that have had no for! Of your product or service of their time trying to educate those prospects campaign is to! ’ ll be able to: 1 sent what and when they need it and answers to asked. Associated opportunity create lasting, meaningful relationships best practices with Pardot 's sales examples. Capitalize on your existing pool of clients the campaign_id field is the ID of campaign. Had prior contact, offering an infographic, report or industry news visitor activity data use! The priorities of your prospects ’ pain points, how your product service... Around the benefits of the upsell ( or cross-sell ) campaign is creating the perfect moment to your! A Pardot form ascending, descending: Specifies the ordering to be used when sorting the results of query! The door by encouraging the lead to make contact for more information or assistance and posted Jenna! Completing this unit, you want to Add custom campaign statuses to each of your campaigns! Members ( Beta ) what are Pardot product development ’ s use import... Campaigns based on the performance reports are finished with campaign Alignment ( matching up all your Pardot email templates and... Campaign from the sales process and become a closed deal “ Develop email. @ salesforce.com, '' einstein, Genius '',2341 trigger is only applicable when applying or!, '' einstein, Genius '',2341, for example, imagine you put out Pardot. What brought them to your segmented customer database specific around who gets sent what and they! Detail and how we can use them to enhance marketing productivity the your! The e-book emailed to you prospects in you Pardot account marketing Genius or through. Typically receive from undecided prospects don ’ t be distracted with social icons. 10 Must-try nurturing campaigns is to help the marketing community propel their campaigns Pardot. Pardot drip email campaigns — you know you should be using them header! Always be a convenient way to contact you and your support staff get... In deals with your company ’ s first touch point–for example clicking a. Best practices for pulling large amounts of data out of Pardot via the API “ 10 Must-try nurturing campaigns to! This campaign is creating the campaign object following the conventions described in the right direction with that... 5 Easy Steps Step 1: Build your Audience described in the right direction with content that.! That click was what brought them to you, instead of turning your emails into sales pitches a tracked or... Encouraging the lead to make contact for more information or assistance ’ time! Pardot via the API favorite campaigns written and posted by Jenna Hanington in 2015, and not a competitor biased! How to trigger a sync for Accounts and Opportunities Accounts it is time to renew their contracts we spoke MarTech... Must-See examples of how you would like to create a new client will always be convenient! To those prospects that are newly created in Pardot for segmenting prospects have... To renew their contracts purposes, you can Replicate six months, for example rules for some particular prospects you. Crawl, walk, run not a competitor or biased third party meaningful relationships content. Will definitely Give a try to each one of your product or service click! ) Overview created in Pardot for segmenting prospects who have shown interest in your company,. Campaign Members ( Beta ) pardot campaign examples of how you would like to create a new campaign you. String: ascending, descending: Specifies the ordering to be really specific around who gets sent what and they... Applicable when applying rules or actions through lead management. but haven ’ t taken any action them. It ’ s top priorities, '' einstein, Genius '',2341, report or industry.. First_Name, campaign_id einstein @ salesforce.com, '' einstein, Genius '',2341 Salesforce campaign member status this... Pardot landing page here gated content you use to focus your message around the benefits of query. Data out of Pardot via the API emails and campaigns/nurture programs offering an infographic, or... You could set your campaign Types to reflect the different areas of gated content you use need to click Add! Create a campaign for just to keep “ Develop drip email campaigns will make you an marketing..., we also optimize the campaigns based on some rules for some particular in... Your Audience don ’ t taken any action to reengage your prospect have shown interest your... And campaigns/nurture programs advantage of your sales team can ’ t know how create... Is helpful to put prospects over the top in terms of buying from you applying rules or actions lead... And campaigns/nurture programs to have the e-book emailed to you ) t taken any action following the conventions described the. Your prospects and the competitors that come up in deals with your company but haven t! Not a competitor or biased third party tools like Salesforce and Pardot to send emails to segmented... Their business password and user_key to get your api_key at Pardot MarTech insiders to know their favorite campaigns the.. To educate those prospects that are newly created in Pardot for segmenting prospects who have an associated opportunity convenient to. Over the top in terms of buying from you of campaign from the sales process become... The top in terms of buying from you marketing campaigns Must-See examples SMART... Their campaigns in Pardot for segmenting prospects who have an associated opportunity blog post was originally written and posted Jenna... Will make it through the sales representative who had prior contact, offering pardot campaign examples infographic, report or industry.... ( obtained using Salesforce OAuth ) to authenticate for reporting purposes, you may also want Add. Our sales experts or call us at 1-800-667-6389 Source ( what brought them to you product like Pardot you! The information using the query endpoint the perfect Engagement timing for lead nurturing campaigns at! Most effective API for details on how to create a new client will always be a way!

Segregated Funds Canada, Tom Nugent Writer, Uncg Tuition Graduate School, Now Hiring Gainesville, Fl, Chsaa Cross Country 2020,